So you've bought the domain, you've got some great sales copy, ensure your meta and alt tags are doing they're job, have a few graphics thrown in for good measure and are all set to publish your design to the web. Right? Wrong. But though you're on the right track, you might have overlooked what research is now calling one of the most crucial elements in site design: color. Having the right color scheme might be one of the ways to make or break your site. Since you only have about the first ten seconds of a user's attention span, you need to ensure that what they first see catches their eye. The fact that the users are visiting your site means you've got the core elements of design on target, but now you have to keep them there. True, you'll need great a great sales pitch and copy but don't underestimate the importance of a color's pyschology. Colors mean different things to different people and can symbolise different things in different cultures. F